• The first iPhone designed for Apple Intelligence. Personal, private, powerful
• Camera Control. Get the perfect photo. While barely lifting a finger
• The all-new chip that empowers Apple Intelligence. And you
• A big boost in battery life? Yes, please
• New Ultra Wide camera. Take your photos further. And closer

• The first iPhone designed for Apple Intelligence. Personal, private, powerful
• Camera Control. Get the perfect photo. While barely lifting a finger
• The all-new chip that empowers Apple Intelligence. And you
• A big boost in battery life? Yes, please
• New Ultra Wide camera. Take your photos further. And closer

• The first iPhone designed for Apple Intelligence. Personal, private, powerful
• Camera Control. Get the perfect photo. While barely lifting a finger
• The all-new chip that empowers Apple Intelligence. And you
• A big boost in battery life? Yes, please
• New Ultra Wide camera. Take your photos further. And closer

• Beautiful, durable design. Built to last
• Built for Apple Intelligence. Powered by A18, the latest‐generation chip
• Supersized battery life. Up to 26 hours of video playback
• 48MP Fusion camera. All you need. For all you shoot
• iOS 18. Customize. Stylize. Mesmerize

• Beautiful, durable design. Built to last
• Built for Apple Intelligence. Powered by A18, the latest‐generation chip
• Supersized battery life. Up to 26 hours of video playback
• 48MP Fusion camera. All you need. For all you shoot
• iOS 18. Customize. Stylize. Mesmerize

• Beautiful, durable design. Built to last
• Built for Apple Intelligence. Powered by A18, the latest‐generation chip
• Supersized battery life. Up to 26 hours of video playback
• 48MP Fusion camera. All you need. For all you shoot
• iOS 18. Customize. Stylize. Mesmerize

• Beautiful, durable design. Built to last
• Built for Apple Intelligence. Powered by A18, the latest‐generation chip
• Supersized battery life. Up to 26 hours of video playback
• 48MP Fusion camera. All you need. For all you shoot
• iOS 18. Customize. Stylize. Mesmerize

• Super thin. Strikingly light. Shockingly strong
• New Center Stage front camera. Flexible ways to frame your shot. Smarter group selfies. And so much more
• 48MP Fusion Main camera. Two advanced cameras in one. Super-high resolution by default
• A19 Pro chip and all‐day battery life. Pro within thin
• iOS 26. New look. Even more magic
• Apple Intelligence. Effortlessly helpful features — from image creation to visual intelligence.

• Super thin. Strikingly light. Shockingly strong
• New Center Stage front camera. Flexible ways to frame your shot. Smarter group selfies. And so much more
• 48MP Fusion Main camera. Two advanced cameras in one. Super-high resolution by default
• A19 Pro chip and all‐day battery life. Pro within thin
• iOS 26. New look. Even more magic
• Apple Intelligence. Effortlessly helpful features — from image creation to visual intelligence.

Speed of lightness.MacBook Air is the world’s most popular laptop for a reason. Actually, for a lot of reasons. It delivers up to 18 hours of battery life. The M4 chip unlocks a whole new level of performance for work and play. Apple Intelligence is built in to help you get things done effortlessly. And […]

Speed of lightness.MacBook Air is the world’s most popular laptop for a reason. Actually, for a lot of reasons. It delivers up to 18 hours of battery life. The M4 chip unlocks a whole new level of performance for work and play. Apple Intelligence is built in to help you get things done effortlessly. And […]

• M5, M4 Pro, and M4 Max. One big, powerful family
• A powerful platform for artificial intelligence. Smart to the core
• Longest battery life ever in a Mac. Up to 24 hours. Hit the road, Mac
• macOS Tahoe. Stunning Liquid Glass design, intuitive productivity tools, and a reimagined Spotlight
• Live Activities and the Phone app. Stay in touch without touching your phone.